Free SEO Consulting for Business Owners
We offer online marketing consulting for free – specifically free SEO consulting for Chicago business owners. What is SEO? SEO stands for Search Engine Optimization. It encompasses all of the actions you take to get your site more visibility in the search engines like Google, Yahoo or Bing, by ranking on the first page of their search results. Ranking on the first page of Google for search terms people enter that are relevant for your business, can truly mean the difference between closing the doors to your business or adding another service truck and a few extra employees.
For example, a dentist based out of Chicago would certainly be interested to rank his site for phrases such as “dentist Chicago”, “teeth whitening in Chicago”, “dental implants in Chicago” and similar. It would only make sense that a massive amount of revenue would be generated when a company that offers specific services is found by a client looking to purchase the particular services they offer, and depend on to keep their door open for business. The reason our dentist would be specifically interested in ranking for one of these phrases is that people who come to his site via these search terms, are more than likely in need of dental services and with the right greeting will be customers.
How much does SEO cost? SEO agencies usually charge small business owners from $500 per month, upwards and over $4000 per month, for companies that are in very competitive niches. This figure may seem outrageous to some, however the amount of work it takes to rank for a lawyer in a major city warrants this pricing. This coupled with the fact that conversions will far over shadow the optimization costs. Here is some quick math to show the power of SEO. Lets say the term “Chicago DUI lawyer” gets 100 searches per month. If only 10% call and only 3% convert into a client, with the average cost of a DUI costing $10,000 this lawyer just added $30,000 a month to his ROI with search engine optimization.
If you are a small business that does not have a marketing budget, you can avoid all those fees by using our free SEO courses. We will be able to give you advice on actions needed to take both on your site and off your site in order for your business to gain visibility on search engines (primarily Google).
What does the free SEO consulting consist of? We will give you a full plan on what areas of your website could be improved so that your site has a higher chance of being visible on Google for chosen keywords. Starting with how your site is structured, how your content is written and formatted, to the way the URLs on your site are presented and how to make your site friendly for smartphones and searches via smartphones. We will give you specific actions you (or your developer) need to take in order to make your site ‘Google friendly’ and likely to rank – and attract more customers. This is called Onsite SEO – meaning actions you can take on your site that make it more search engine friendly.
Actions that you take ‘off’ your site to help it rank better on Google are known as Offsite SEO.
These usually mean building links via various tactics, such as adding your site to quality directories relevant to your business, to guest posting and niche influence outreach. The beauty of Offsite SEO is that you can do it all by yourself if you so desire. The tactics that people use in SEO get old fast, so you need to be aware of what works now. A free consultation with us will help you get started with best practices that work in 2016 and will work in years to come.
If you’re a business owner looking for help with online marketing, and especially SEO – give our free SEO consulting a try – contact us now.