The Importance of a Digital Marketing Strategy
Digital marketing is increasingly becoming a popular form of marketing for small, big, and medium businesses. But what is digital marketing? Simply put, it is advertising using digital platforms and leveraging them to get favorable results. It incorporates a broad range of channels such as email marketing, search engine optimization, blogging, online reputation management, pay per click advertising, and others. Why is it so important?
1. Digital Marketing is Cost Effective
Digital marketing is far cheaper than traditional marketing strtigies. For pennies on the dollar, you can advertise on social media sites such as Facebook, Instagram, Twitter, and others. You reach a wider targeted client base, with specific interests, from whichever country in real time. You spend less butand reap insanely large returns when done correctly, which is a win-win situation.
2. More Effective
Today, consumers are barraged with marketing messages from the time they wake up untill the go to bed. In most cases, consumers don’t pay attention to the information they get on traditional channels like television, radio, and print ads because it doesn’t come at the most appropriate time- when they’re making a decision to buy a product.
While the information consumers are continually exposed to can play a role in their decision, there is still a problem in that traditional marketing only targets a particular demography. Digital marketing not only provides highly targetted advertising but it does so during the most critical time of decision process- right before purchase.
The economy is forcing everyone to hunt for the best deals. These deals are mostly found on the internet. Digital marketing exposes your products to customers looking for products and services, which is why it is more efficient than traditional marketing.
3. Company Brand Strategy
Digital marketing is a two-way communication. You interact with the customers in real time, and this helps to build customer loyalty. Customers tend to buy from those they feel they know and trust, and you can only build this trust through effective interactions. Through interactions, you also get useful insights on how your product is doing in the market in comparison to competitors’.
Online forums, social media, and online reviews offer an opportunity for customers to highlight your brand strengths and weaknesses, which can help you to tailor your brand according to your customers’ needs.
4. Data Analytics
Digital marketing gives a holistic view of data related to prospective clients via psychographics and demographics. It helps you to track every single metric in real-time. You not only reach people, but you get the means to know whether the money you put into campaigns is yielding results or not.
Digital marketing helps you to get the much-needed data as to what the customer clicked and how long they spent on a particular product. This audience analysis can greatly help in creating people focused marketing and assist you to work toward attracting more clients.
5. Personal Recommendation
No other form of marketing is as powerful as the personal recommendation. Potential customers want to know other customers’ experience with your product before they make a purchasing decision. Digital marketing gives an opportunity for new and loyal customers to share your products with their associates via social media and other platforms, thereby helping you to expand your business.